Knowing Food is void of nutrients he met Chip Marsland… with vision…intelligence and an intense scientific background…really an artist. Peter and Chip partnered and were in R&D for 3years. A large amount of capital was spent, and now just over the last year final versions of powerful science and great tasting foods emerged to include:
1. 43 essential nutrients…plus fiber
2. No bad stuff
3. No need for behavior change
4. We’ve made bad acceptable and good great. Pizza is normally so bad for you… ours has all 43
essentials in every serving
5. No Calorie counting. All calories are not
equal. Our food will make you feel full…you will be hard pressed to get in enough calories.
6. Ancient preparation methods of food.
7. Modern day product. 40% of meals are eaten out and 60% are eaten at home.
8. Safety critical…ingredients out of US
9. Green 50% of raw food end up in land fill and makes more methane gas. Poultry and meat industry creates runoff which 50% of that waste goes into our ocean. Our proteins are primarily vegan based.
Humans need 3 things:
oxygen, water and nutrients
Definition of Nutrients: grow, live, heal.
Vision: to Reverse 100 years of bad food
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